"The main purpose of the company was to create a product that could contain several factors, including that of originality, aesthetics and utility.The first factor plays a fundamental role in the market because, according to various studies on psychology of the purchaser (of any age group he is a part), a product must be original in such a way that it can emerge between the mass.The second factor, however, can be considered an immediate consequence of the first described. third factor could be considered superficially irrelevant, but the guys managed to create a product that, in addition to being original and aesthetically beautiful, plays on utility. "